Joe Rothchild

RE/MAX FRY RD
KATY, TX

In 2005, Joe Rothchild was able to boast “Over One Billion Sold” in the
Houston real estate market as he reached this new pinnacle. This is quite
an achievement from his early years of helping people out of apartments
and into their first home.

Mr. Rothchild has achieved virtually every award that RE/MAX offers to agents and brokers, both nationally and internationally. He was #1 worldwide with RE/MAX, three years in a row, who boasts over 100,000 other RE/MAX agents. His other RE/MAX awards include the Platinum Club, Chairman’s Club, Hall of Fame, Circle of Legends, and more. He is very proud of his accomplishment of being #1 nine years in a row through the Houston Business Journal who recognizes all Realtors in the Houston area and statewide.

I enjoy helping people and knowing that I make a difference in their lives.
I aid them in making good decisions that have an impact on their dream of
home ownership and help them accomplish their real estate goals.

I find it difficult to set written goals in this business. With the nature of this
business, it is ever changing from year to year. For me, I set mental goals
and work diligently throughout the years to try to achieve them. With them
being mental, my goals can and do vary daily depending on the opportunities
presented to me. I feel you need to be somewhat flexible to change yet
must stay focused on long and short goals.

What are your primary methods of lead generation for new customers?

The Internet is beginning to far surpass all other advertising I had been
doing in the past. Computers are definitely having an impact on the scope
of the real estate business. I am spending more of my marketing dollars
on Internet advertising and far less on print media and it’s proving to be
very effective thus far.

If you had to teach only three lessons about marketing, what would
you tell someone who is at 100k and wants to get to 200K?

First, you need to spend more money. The more advertising you do, the
more recognized you become. Second, you should advertise just as much,
if not more, in the slower months than in the stronger months. By spending
more in the slower months, you may bring just one more buyer or seller in
for you to help. Many Realtors miss the opportunity of planting seeds for
future business this way. Third, always try a new marketing technique for
at least a year. Consistency in marketing is critical to success.

Communication is the key. It can be done in so many ways and I try to
cover them all. Staying visible is vital. Send a letter or an e-mail or pick up
the phone and visit for even a few minutes.

I do not think there is a huge difference. I honestly explain, to the people
I see, our approach to doing business with them.

Most people like and appreciate my frankness and directness. I explain to
them, “Here is what I can do for you, and here is what I cannot do.” If the
fit is not right for both of us, I refer them elsewhere. I believe setting
expectations properly up front is critical.

What would you have done differently if you could begin your career again?

I would have advertised more and hired my assistant much sooner. It is
difficult to grow your business when you are the only one doing the work.
The best thing I was told was, “If you ever find yourself doing $5/hour work,
you’re doing something wrong.”

This is just a sampling of the interview. We also covered topics such as Marketing tips, growing your business, listings and more.